First Steps into Development
I started my career in ecommerce, creating site content and HTML emails - my first step into web development
I’m Lindsay Foley, a developer, consultant, and founder of The Portfoleyo. My journey into development started in 2011 when I was unexpectedly tasked with coding my first HTML email! With no experience, I somehow managed to cobble it together - and in the process, discovered a love for problem-solving with code.
Before going freelance, I worked in permanent roles for brands like Selfridges, Disney, Charlotte Tilbury, and BT, contributing to everything from development and UX, to large-scale platform upgrades and design system architecture.

I started my career in ecommerce, creating site content and HTML emails - my first step into web development
Recognised for my impact as a Principal Developer, leading teams to deliver new functionality and improve UX
After two years of contracting, I launched The Portfoleyo to help growing brands solve technical challenges