Custom Development

Tailored to your business

Not every solution works straight out of the box. I build custom sites and apps, or refine what’s already there - so they fit your needs and work exactly how you want.

  • Custom development: building sites and apps from scratch with modern tech
  • Bespoke functionality: custom features to enhance UX and streamline workflows
  • Bug fixes & improvements: ensuring smooth performance and clean code
  • Email development: creating tailored responsive, cross-client email templates
An iMac running Visual Studio Code

Performance, SEO & GEO Optimisation

Optimised for search, AI and users

Site speed and visibility influence how customers find and experience your brand. I focus on performance, SEO and GEO to keep you discoverable across search and AI.

  • Site speed: improving performance, reducing load times, enabling lazy loading
  • SEO & GEO: optimising metadata, structured data and AI discoverability
  • Accessibility: ensuring WCAG compliance for an inclusive, user-friendly site
  • Site audit: assessing issues affecting discoverability, usability & responsiveness
A laptop with images of graphs in front of a pin board with SEO notes

E-Commerce & Shopify Solutions

For efficiency and growth

An online store should be fast, easy to navigate, and built for conversions. I optimise stores for better performance and UX covering Shopify, Squarespace and more.

  • Store customisation: editing themes and sections tailored to your brand
  • Analytics implementation: setting up tracking for insights, and performance
  • Feature integration: adding custom filters, checkout upgrades, and automation
  • App integrations: connecting popular tools like Klaviyo and Sanity for automation
A desktop scene with a phone showing a Shopify theme template wireframe

How I Work

Efficient, flexible & transparent

Ad Hoc & Ongoing Support

Need urgent fixes, new features, or ongoing development? I offer flexible support: ad hoc or long-term, to fit your business needs

Structured Workflow

Tasks are organised on a shared board with upfront pricing, priorities, and real-time updates, keeping things transparent

Web, App & Email Services

I build modern, scalable sites and apps, plus email templates for tools like Klaviyo, ensuring alignment with style guides