- I support The Fabled Thread, known for its vibrant needlepoint kits, by refining their Shopify Oxygen site and Sanity CMS. Through ongoing full-stack development, I help maintain a scalable and high-performing platform.
Key Updates:
- Engagement: Enabled blog comments to foster community and discussion
- Performance: optimised image loading by refining Sanity parameters & assets
- SEO: added hreflang tags to boost international visibility & rankings
- Analytics: added Meta Pixel to improve visitor tracking and measure conversions
- CMS: built Sanity models, enabling editors to update content without dev input
- I support JP’s Originals, a wellness-focused tea brand, with ongoing ad-hoc development work across areas like accessibility, SEO, UI enhancements, and technical scoping for growth opportunities.
Key Updates:
- UI: improved navigation contrast and semantic HTML for better accessibility
- UX: highlighted key CTAs on PDPs and checkout pages to guide user journeys
- SEO: refined meta titles and descriptions to improve search visibility
- Upsells: scoped ClickFunnels integration for upsells and subscriptions
- I worked with Chloe Jonason Interiors, a boutique homeware brand that wanted to automate the process of selling bespoke products. By refining the online experience, I helped streamline the shopping process for customers purchasing bespoke blinds.
Key Updates:
- E-commerce: implemented online purchasing for made-to-measure blinds
- Scalability: provided a guide to help the team expand bespoke product listings
- Optimisation: reviewed technical setup, discoverability, and ease of use
- I worked with Vinito, a rebranded evolution of Brixton Wine Club, to create a customised product page that provides a richer and more informative shopping experience than standard Shopify templates allow.
Key Updates:
- PDP: designed a custom layout to maximise the presentation of product details
- Content UX: added a toggle to improve readability for detailed descriptions
- New components: built a reusable grid to showcase tasting notes and highlights
- Profile: integrated sliders powered by metafields to visualise key attributes
- Specs: developed a comprehensive specs table for detailed product information
- I supported L’Esterre Chocolate, an artisan chocolatier, in strengthening their online presence by adding a press showcase carousel to highlight media coverage. I also conducted a deep-dive site audit to improve functionality and user experience.
Key Updates:
- Press features: added “As Seen In” carousel to homepage, highlighting coverage
- Audit: conducted analysis to address technical, visibility, and usability gaps
- I supported The Mews Fabrics & Furnishings, a luxury fabric and homeware brand, by optimising their Shopify store’s performance and functionality. This included troubleshooting issues and implementing fixes to improve SEO and UX.
Key Updates:
- SEO: audited and optimised meta titles and descriptions across the site
- User experience: fixed email signup discount code and corrected Klaviyo setup
- Health check: audited site speed, content structure, and accessibility
- I had the pleasure of working with this renowned beauty brand, contributing across multiple squads to enhance SEO, optimise performance, and develop a scalable Design System that ensures consistency across their digital platform.
Key Updates:
- Design system: developed reusable components for a brand new design system
- Live chat: reintegrated Zendesk, upgrading APIs to add live chat sitewide
- SEO: implemented advanced schema for products, reviews, blog posts and more
- Performance: fixed Storybook issues and upgraded it to improve maintainability
