- I support The Fabled Thread, known for its vibrant needlepoint kits, by refining their Shopify Oxygen site and Sanity CMS. Through ongoing full-stack development, I help maintain a scalable and high-performing platform.
Key Updates:
- Performance: optimised image loading by refining Sanity parameters & assets
- SEO: added hreflang tags to boost international visibility & rankings
- Analytics: added Meta Pixel to improve visitor tracking and measure conversions
- CMS: built Sanity models, enabling editors to update content without dev input
- I support The Mews Fabrics & Furnishings, a luxury fabric and homeware brand, by ensuring their Shopify store runs efficiently. Through ad-hoc development, I optimise performance, troubleshoot issues, and enhance functionality.
Key Updates:
- SEO: audited and optimised meta titles and descriptions across the site
- User experience: fixed email signup discount code and corrected Klaviyo setup
- Health check: audited site speed, content structure, and accessibility
- I supported L’Esterre Chocolate, an artisan chocolatier, in strengthening their online presence by adding a press showcase carousel to highlight media coverage. I also conducted a deep-dive site audit to improve functionality and user experience.
Key Updates:
- Press features: added “As Seen In” carousel to homepage, highlighting coverage
- Audit: conducted analysis to address technical, visibility, and usability gaps
- I had the pleasure of working with this renowned beauty brand, contributing across multiple squads to enhance SEO, optimise performance, and develop a scalable Design System that ensures consistency across their digital platform.
Key Updates:
- Design system: developed reusable components for a brand new design system
- Live chat: reintegrated Zendesk, upgrading APIs to add live chat sitewide
- SEO: implemented advanced schema for products, reviews, blog posts and more
- Performance: fixed Storybook issues and upgraded it to improve maintainability
