- I support The Fabled Thread, known for its vibrant needlepoint kits, by refining their Shopify Oxygen site and Sanity CMS. Using React and TypeScript, I provide ongoing full-stack development to maintain a scalable and high-performing platform.
Key Updates:
- Engagement: Enabled blog comments to foster community and discussion
- Performance: optimised image loading by refining Sanity parameters & assets
- SEO: added hreflang tags to boost international visibility & rankings
- Analytics: added Meta Pixel to improve visitor tracking and measure conversions
- CMS: built Sanity models, enabling editors to update content without dev input
- I worked with Duvet Hog, a sustainable bedding brand on Shopify, to review theme upgrades, improve site functionality and prepare for the launch of new features. My work included auditing the site for design consistency, enhancing compliance on signup forms and scoping the addition of award and accreditations to build trust.
Key Updates:
- Theme audit: reviewed layout, navigation and design for UI consistency
- Compliance: updated email signup forms for GDPR and marketing best practices
- Awards & trust: scoped integration of accreditations and award logos across site
- I collaborated with Elyse, a brand focused on essential oil blends and holistic wellbeing, to enhance their Squarespace homepage with content-led features designed to build trust and boost engagement.
Key Updates:
- Press features: added a carousel of press logos to highlight media coverage
- Engagement: integrated Instagram feed to showcase social content
- Accessibility: audited site and identified improvements for inclusive design
- I work with JP’s Originals, a wellness-focused tea brand on Shopify, providing ongoing ad-hoc development support across areas like accessibility, SEO, UI enhancements, and technical scoping for growth opportunities.
Key Updates:
- UI: improved navigation contrast and semantic HTML for better accessibility
- UX: highlighted key CTAs on PDPs and checkout pages to guide user journeys
- SEO: refined meta titles and descriptions to improve search visibility
- Upsells: scoped ClickFunnels integration for upsells and subscriptions
- I partnered with Chloe Jonason Interiors, a boutique homeware brand that wanted to automate selling bespoke products. By refining the online experience, I helped streamline the shopping process for customers purchasing bespoke blinds.
Key Updates:
- E-commerce: implemented online purchasing for made-to-measure blinds
- Scalability: provided a guide to help the team expand bespoke product listings
- Optimisation: reviewed technical setup, discoverability, and ease of use
- I worked with Vinito, a rebranded evolution of Brixton Wine Club, to create a customised product page that provides a richer and more informative shopping experience than standard Shopify templates allow.
Key Updates:
- PDP: designed a custom layout to maximise the presentation of product details
- Content UX: added a toggle to improve readability for detailed descriptions
- New components: built a reusable grid to showcase tasting notes and highlights
- Profile: integrated sliders powered by metafields to visualise key attributes
- Specs: developed a comprehensive specs table for detailed product information
- I provided development support for L’Esterre Chocolate, an artisan chocolatier, in strengthening their online presence by adding a press carousel to highlight media coverage. I also conducted a deep-dive site audit to improve functionality and UX.
Key Updates:
- Press features: added “As Seen In” carousel to homepage, highlighting coverage
- Audit: conducted analysis to address technical, visibility, and usability gaps
- I supported The Mews Fabrics & Furnishings, a luxury fabric and homeware brand, by optimising their Shopify store’s performance and functionality. This included troubleshooting issues and implementing fixes to improve SEO and UX.
Key Updates:
- SEO: audited and optimised meta titles and descriptions across the site
- User experience: fixed email signup discount code and corrected Klaviyo setup
- Health check: audited site speed, content structure, and accessibility
- I had the pleasure of working with this renowned beauty brand, contributing across multiple squads to enhance SEO, optimise performance, and build a robust React-based Design System that ensures consistency across their digital platform.
Key Updates:
- Design system: developed reusable components for a brand new design system
- Live chat: reintegrated Zendesk, upgrading APIs to add live chat sitewide
- SEO: implemented advanced schema for products, reviews, blog posts and more
- Performance: fixed Storybook issues and upgraded it to improve maintainability
